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ACG208 - Branding Design

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Waterfront (Geelong)
Credit point(s):1
EFTSL value:0.125
Unit chair:M Kelly
Prerequisite:

ACG102 and ACG103

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

1 x 2 hour Seminar per week

Content

This unit will focus on the considerations of branding strategies in visual communication design. Branding theories and practices reflect on marketing, positioning, business practices, visual consistencies, stakeholders and design issues. These topic areas will be explored through a redesign program and the designing of a variety of applications to position and strengthen branding strategies.

Assessment

Design Research, 20% 

Design Project, 30%

Design Project, 50%

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

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