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ACG208 - Branding Design

Enrolment modes:Trimester 2: Burwood (Melbourne)
Credit point(s):1
EFTSL value:0.125
Cohort rule:

Student must be enrolled in course A328, A351, A352, A353, A355, A356, A357, A358, A359 or S331.

Unit chair:M Kelly
Prerequisite:

For students who commenced their course from 2011: ACG101 and ACG103

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

2 hours per week

Note:

Students will be required to attend seminars for 2 hours per week and will be required to do work outside of Deakin for approximately 5 hours per week

Content

This unit will focus on the considerations of branding strategies in visual communication design. Branding theories and practices reflect on marketing, positioning, business practices, visual consistencies, stakeholders and design issues. These topic areas will be explored through a redesign program and the designing of a variety of applications to position and strengthen branding strategies.

Assessment

Design Research, 20% 

Design Project, 30%

Design Project, 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$755$755$2581$2922

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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