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ACG307 - Global Design Strategies

Unit details

Year2015 unit information
Offering information:

Commencing Trimester 1: Waterfront (Geelong) in 2016

Enrolment modes:Trimester 1: Burwood (Melbourne)
Credit point(s):1
EFTSL value:0.125
Unit chair:M Kelly

For students who commenced their course from 2011: ACG207 and one of ACG204 or ACG208.



Incompatible with:


Contact hours:

1 x 3 hour Seminar per week


This unit will focus on a global perspective to visual communication design. Students will be introduced to more conceptual considerations of graphic design by exploring design in this broader context. Discussions will include the impact of stakeholders and the recipient in relation to the communication process, as well as the social and ethical responsibilities of designers to understand the impact of their design solutions. Students will be expected to conduct independent research to create individualistic design solutions for a cultural organization in a country or culture other than their own. Students will be required to position their submissions with a detailed understanding of the cultural significance of their work, supported by detailed research to defend their design decisions. Research will include structured analysis visual communication strategies and detailed analysis of the current design climate.


Research Project, 20%, 800 word equivalent

Design project, 40%, 1600 word equivalent

Design project, 40%, 1600 word equivalent

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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