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Unit details

ACG709 - Strategic Branding and Design

Year2015 unit information
Offering information:

This unit will commence in 2016.

Enrolment modes:

Trimester 1: Burwood (Melbourne), Cloud (Online)

Credit point(s):1
EFTSL value:0.125
Unit chair:M Kelly
Prerequisite:

ACG702, ACG703

Corequisite:Nil
Incompatible with: ACG208, ACG307

Content

This unit will investigate branding beyond the logo and slogan. Taking a multidiscipline approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, exploring existing brand strategies and innovative concepts, students will be placed in teams to construct and, where possible, implement a branding strategy. The final assessments will a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.

Assessment

Research Project                    30%         1500 word equivalent
Project Proposal                     20%         1000 word equivalent
Project                                  50%         2500 words equivalent

Unit Fee Information

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