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ACG709 - Strategic Branding and Design

Unit details

Year2017 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Meghan Kelly

Prerequisite:

ACG702 and/or ACG703

Corequisite:Nil
Incompatible with: ACG208, ACG307

Content

This unit will investigate branding beyond the logo and slogan. Taking a multidiscipline approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, exploring existing brand strategies and innovative concepts, students will be placed in teams to construct and, where possible, implement a branding strategy. The final assessments will a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.

Assessment

Research Project 30% 1500 word equivalent

Project Proposal 20% 1000 word equivalent

Project 50% 2500 words equivalent

Unit Fee Information

Unit fee information available soon

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