ACG709 - Strategic Branding and Design
|Year||2015 unit information|
This unit will commence in 2016.
Trimester 1: Burwood (Melbourne), Cloud (Online)
|Unit chair:||M Kelly|
|Incompatible with:||ACG208, ACG307|
Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
This unit will investigate branding beyond the logo and slogan. Taking a multidiscipline approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, exploring existing brand strategies and innovative concepts, students will be placed in teams to construct and, where possible, implement a branding strategy. The final assessments will a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.
Research Project 30% 1500 word equivalent
Project Proposal 20% 1000 word equivalent
Project 50% 2500 words equivalent