ACG709 - Strategic Branding and Design
|Year||2015 unit information|
This unit will commence in 2016.
Trimester 2: Burwood (Melbourne), Cloud (Online)
|Unit chair:||M Kelly|
|Incompatible with:||ACG208, ACG307|
This unit will investigate branding beyond the logo and slogan. Taking a multidiscipline approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, exploring existing brand strategies and innovative concepts, students will be placed in teams to construct and, where possible, implement a branding strategy. The final assessments will a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.
Research Project 30% 1500 word equivalent
Project Proposal 20% 1000 word equivalent
Project 50% 2500 words equivalent