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Unit details

ACG709 - Strategic Branding and Design

Offering information:

This unit will commence in 2016.

Enrolment modes:

Trimester 1: Burwood (Melbourne), Cloud (Online)

Credit point(s):1
EFTSL value:0.125
Unit chair:M Kelly
Prerequisite:

ACG702, ACG703

Corequisite:Nil
Incompatible with: ACG208, ACG307

Note:

Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

This unit will investigate branding beyond the logo and slogan. Taking a multidiscipline approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, exploring existing brand strategies and innovative concepts, students will be placed in teams to construct and, where possible, implement a branding strategy. The final assessments will a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.

Assessment

Research Project                    30%         1500 word equivalent
Project Proposal                     20%         1000 word equivalent
Project                                  50%         2500 words equivalent

Unit Fee Information

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