Unit details
AIM725 - Heritage and Museum Strategy and Marketing
| Offered at: | (X) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 3 |
| EFTSL value: | 0.125 |
| Unit chair: | L Young |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
Module 1: Marketing Museums
- Overview of marketing context within which museums and galleries operate today
- Identification and analysis of relevant competitors with respect to the 'products' they are offering
- Developing mission and vision statements
- Processes for establishing goals and objectives
- Examination of appropriate performance measurement systems
- Preparing institutional policy documents
- Project management in museums
- Operational strategies for media liaison and for successful promotion and public relations of museums and galleries
Assessment
Three assignments: 2x1500 words each, 30% each and x1 2000 words, 40%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $733 | $733 | $2110 | $2719 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
Find Deakin on:
8th June 2007