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ALC101 - Contemporary Communication: Making Sense of Text, Image and Meaning

Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Unit chair:A Brown
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC401, ALCM101

Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

This unit introduces students to various approaches available to the study of communication and to some critical 'tools' with which to examine a variety of communication texts and practices, such as film, advertising and news media. Topics of study include non-verbal communication, culture, narrative, discourse, workplace communication, semiotics, digital/new media, and how audiences make meaning. The unit examines the links between communication and power, paying particular attention to issues of ideology, gender, and ethnicity.

Assessment

Reflective Writing Exercise 25%

In-class (or online) Presentation 25%

Essay (2000 words) 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$769$769$2659$3010

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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