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ALC314 - Advertising: Designing Desires

Offering information:

Final year of offer 2015

Enrolment modes:

Trimester 2 Cloud (Online)

Credit point(s):1
EFTSL value: 0.125
Unit chair:T Griffiths

Students must have completed 6 credit points before enrolling in this unit.  Students commencing prior to 2008 do not require a prerequisite unit.



Incompatible with:


Contact hours: This unit is offered via cloud (online) teaching mode only - there will be no face-to-face teaching.
Note: Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.


Advertising works by blending the present and the future. Adverts tell us stories about ourselves and of whom we could be; they offer us images of ourselves and of who we could be; and they address us as individuals but invite us to join product- or brand-based communities. ACM314 Advertising: Designing Desires uses various forms of practical exercise and simulation to illustrate the diverse theories and approaches underlying contemporary advertising. It shows that advertising requires many of the same ideas and skills that underpin other sectors of the communication industry, including journalism, public relations, marketing and media arts; and it shows how the new promotional cultures and entertainment economies are undermining the distinctions between these hitherto disparate sectors of the industry.


Gallery #1, equivalent to 2000 words, 50%

Gallery #2, equivalent to 2000 words, 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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