Future students

Course search

print
 

Unit details

Return to previous page

ALR103 - Introduction to Public Relations

Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Waterfront (Geelong)
Credit point(s):1
EFTSL value: 0.125
Previously:Principles and Practice of Public Relations
Unit chair:R Monaghan
Campus contact:

R Monaghan (Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online))

M Sheehan (Waurn Ponds (Geelong), Waterfront (Geelong), Warrnambool)

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Note:

ALR103 is delivered in intensive mode for campus enrolled students in Trimester 3.

 

Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.

Assessment

2 Online Quizzes worth 10% each;

Written Assignment, 40%, 1600 words;

Exam, 40%, 2 hours duration. 

Unit Fee Information

Unit fee information available soon

Return to previous page

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007