ALR103 - Introduction to Public Relations
|Year||2015 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)|
Trimester 3: Waterfront (Geelong), Cloud (online)
|Previously:||Principles and Practice of Public Relations|
|Unit chair:||M Sheehan|
R Monaghan (Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online))
M Sheehan (Waurn Ponds (Geelong), Waterfront (Geelong), Warrnambool)
ALC103, ALR203, ALR403, ALRM103
Campus mode Trimester 1: 1 x 1 hour Class per week, 1 x 2 hour Seminar per week
Campus mode Trimester 3: Students are required to attend Waterfront (Geelong) intensive classes for the following dates/hours - TBA
Cloud (online): Learning experiences are via CloudDeakin
Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.
Online assessment 20%
Written Assignment, 40%, 1600 words
Exam, 40%, 2 hours duration
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.