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ALR103 - Introduction to Public Relations

Unit details


2016 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously:Principles and Practice of Public Relations
Unit chair:

Trimester 1: Ross Monaghan

Trimester 3: Mark Sheehan

Campus contact:

R Monaghan (Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online))

M Sheehan (Waurn Ponds (Geelong), Waterfront (Geelong), Warrnambool)





Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Contact hours:

Campus mode Trimester 1: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week

Campus mode Trimester 3: Students are required to attend Waterfront (Geelong) intensive classes for the following dates/hours - TBA

Cloud (online): Learning experiences are via CloudDeakin


The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.


Online assessment 20%

Written Assignment, 40%, 1600 words

Exam, 40%, 2 hours duration

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.

You can calculate the cost of each unit by using the following calculation:

Course fee x unit EFTSL value = unit price

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