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ALR103 - Introduction to Public Relations

Unit details


2017 unit information

Offering information:

Warrnambool students to contact Student Services for enrolment advice

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Warrnambool, Cloud (online)
Trimester 3: Waterfront (Geelong), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Ross Monaghan

Trimester 3: Mark Sheehan

Campus contact:

Ross Monaghan (Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online))

Mark Sheehan (Waurn Ponds (Geelong), Waterfront (Geelong), Warrnambool)





Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Contact hours:

Trimester 1: 

Burwood and Waurn Ponds campus mode: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week

Waterfront and Warrnambool campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


Trimester 3: 

Students are required to attend Waterfront (Geelong) intensive classes for the following dates/hours - tbc

Cloud (online): Learning experiences are via CloudDeakin


The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.


Online assessment 20%

Written Assignment, 40%, 1600 words

Exam, 40%, 2 hours duration

Unit Fee Information

Unit fee information available soon

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