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ALR103 - Introduction to Public Relations

Unit details

Year

2016 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously:Principles and Practice of Public Relations
Unit chair:

Trimester 1: Ross Monaghan

Trimester 3: Ross Monaghan

Campus contact:

Ross Monaghan (Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online))

Mark Sheehan (Waurn Ponds (Geelong), Waterfront (Geelong), Warrnambool)

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Contact hours:

Trimester 1: 

Burwood and Waurn Ponds campus mode: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week

Waterfront and Warnnambool campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

 

Trimester 3: 

Students are required to attend Waterfront (Geelong) intensive classes for the following dates/hours - TBA

Cloud (online): Learning experiences are via CloudDeakin

Content

The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.

Assessment

Online assessment 20%

Written Assignment, 40%, 1600 words

Exam, 40%, 2 hours duration

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