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Unit details

ALR103 - Introduction to Public Relations

Year2015 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously:Principles and Practice of Public Relations
Unit chair:M Sheehan
Campus contact:

R Monaghan (Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online))

M Sheehan (Waurn Ponds (Geelong), Waterfront (Geelong), Warrnambool)

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Contact hours:

Campus mode Trimester 1: 1 x 1 hour Class per week, 1 x 2 hour Seminar per week

Campus mode Trimester 3: Students are required to attend Waterfront (Geelong) intensive classes for the following dates/hours - TBA

Cloud (online): Learning experiences are via CloudDeakin

Note:

Online teaching methods require internet access.

Content

The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.

Assessment

Online assessment 20%

Written Assignment, 40%, 1600 words

Exam, 40%, 2 hours duration

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2479$2641

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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