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ALR104 - Strategic Communication and Writing

Unit details

Year2017 unit information
Offering information:

Warrnambool students to contact Student Services for enrolment advice

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Warrnambool, Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Richie Barker





Incompatible with:


Contact hours:

Campus mode: 1 x 1 hour Class per week, 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


This unit develops foundation skills and knowledge required for understanding public relations as a strategic and communications function within organisations. Students will learn how to conduct effective research to solve public relations problems and develop written tactics for traditional and new media channels that encourage mutual understanding between organisations and their publics. Concepts and applied learning in this unit will be relevant to all students interested in the way businesses, public sector bodies and NGOs communicate within complex and changing social contexts and an increasingly networked and digital society. 


Online quizzes, 20%

Group research and writing project, 1600 words, equiv. 40%

Portfolio of work 1600 words, equiv. 40%  

Unit Fee Information

Unit fee information available soon

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