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Unit details

ALR206 - Social Media Public Relations

Year2015 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Cohort rule:

* The Burwood (Melbourne) campus offering of ALR206 is restricted to A325 and A328 course enrolled students only.

Unit chair:S Mackey
Prerequisite:

Any ALR coded unit passed successfully.

Corequisite:

Nil

Incompatible with:

ALR406, ALR606, ALR706

Contact hours:

Campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

Note:

Students in this unit need access to a computer linked to the internet and need to be able to load software from Deakin's Software Library.

Content

Wikis, blogs, podcasting, YouTube, social media news releases and other aspects of Web 2.0 are harnessed to devise online public relations strategies. This unit keeps students at the cutting edge of Internet communication technology.

Assessment

Group Assignment, 30%

Individual Assignment, 30%

Exam, 40%, 2 hours duration

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$769$769$2659$3010

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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