ALR206 - Social Media Strategy and Tactics
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)|
Any ALR coded unit passed successfully.
ALR406, ALR606, ALR706
Campus mode: 1 x 2 hour Seminar per week
Cloud (online): Learning experiences are via CloudDeakin
Students in this unit need access to a computer linked to the internet and need to be able to load software from Deakin's Software Library.
Wikis, blogs, podcasting, YouTube, social media news releases and other aspects of Web 2.0 are harnessed to devise online public relations strategies. This unit keeps students at the cutting edge of Internet communication technology.
Group Assignment, 30%, 1200 word equivalent per group member
Individual Assignment, 30%, 1,200 word equivalent
Portfolio, 40%, 1600 word equivalent