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ALR206 - Social Media Strategy and Tactics

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:R Monaghan

Any ALR coded unit passed successfully.



Incompatible with:

ALR406, ALR606, ALR706

Contact hours:

Campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


Students in this unit need access to a computer linked to the internet and need to be able to load software from Deakin's Software Library.


Wikis, blogs, podcasting, YouTube, social media news releases and other aspects of Web 2.0 are harnessed to devise online public relations strategies. This unit keeps students at the cutting edge of Internet communication technology.


Group Assignment, 30%, 1200 word equivalent per group member

Individual Assignment, 30%, 1,200 word equivalent

Portfolio, 40%, 1600 word equivalent


Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.

You can calculate the cost of each unit by using the following calculation:

Course fee x unit EFTSL value = unit price

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