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ALR206 - Social Media Strategy and Tactics

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Ross Monaghan

Prerequisite:

Any ALR coded unit passed successfully.

Corequisite:

Nil

Incompatible with:

ALR406, ALR606, ALR706

Contact hours:

Campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

Note:

Students in this unit need access to a computer linked to the internet and need to be able to load software from Deakin's Software Library.

Content

Wikis, blogs, podcasting, YouTube, social media news releases and other aspects of Web 2.0 are harnessed to devise online public relations strategies. This unit keeps students at the cutting edge of Internet communication technology.

Assessment

Group Assignment, 30%, 1200 word equivalent per group member

Individual Assignment, 30%, 1,200 word equivalent

Portfolio, 40%, 1600 word equivalent

 

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