Unit details
ALR207 - Media Relations
| Offered at: | (B, G, W, X) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 and Trimester 3 (B* X only)
* Burwood offering in Trimester 3 will be in intensive mode |
| EFTSL value: | 0.125 |
| Unit chair: | M Sheehan |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit examines the theoretical and practical foundations of media relations from the perspective of the communication professions. The unit will overview traditional and new media and examine the relationships between communication professionals from a variety of backgrounds. The unit will foster applied media liaison and writing skills.
Assessment
Twitter profile assessment – 20% (800 words)
Media relations portfolio – 40% (1600 words equivalent)
Exam – online 40%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1224 | $1224 | $2324 | $2477 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
