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ALR207 - Media Relations

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1 & 3: Mark Sheehan





Incompatible with:


Contact hours:

Trimester 1

Campus mode: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


Trimester 3

Campus mode: Intensive over 3.5 days on the Burwood campus:  2016/2017 Dates to be confirmed.

Cloud (online): Learning experiences are via CloudDeakin


The unit examines the theoretical and practical foundations of media relations from the perspective of the communication professions. The unit will overview traditional and new media and examine the relationships between communication professionals from a variety of backgrounds. The unit will foster applied media liaison and writing skills.


Twitter profile assessment 25% (1000 words)

Media relations portfolio 30% (1200 words equivalent)

Reflective portfolio exercise 25% (1000 word equivalent)

On line quiz 20%

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