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|Enrolment modes:||Trimester 1: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)|
Trimester 3: Burwood (Melbourne), Cloud (online)
|Unit chair:||M Sheehan|
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
The unit examines the theoretical and practical foundations of media relations from the perspective of the communication professions. The unit will overview traditional and new media and examine the relationships between communication professionals from a variety of backgrounds. The unit will foster applied media liaison and writing skills.
Twitter profile assessment – 20% (800 words)
Media relations portfolio – 30% (1200 words equivalent)
Exam - 50%
Unit Fee Information
Unit fee information available soon