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ALR207 - Media Relations

Unit details

Year2016 unit information
Offering information:

Warrnambool students to contact Student Services for enrolment advice

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Warrnambool, Cloud (online)

Trimester 3: Burwood (Melbourne), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1 & 3: Mark Sheehan

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

Trimester 1

Burwood (Melbourne), Waurn Ponds (Geelong): 1 x 1 hour Class per week, 1 x 1 hour Seminar per week

Warrnambool: 1 x 2 hour Seminar

Cloud (online): Learning experiences are via CloudDeakin

 

Trimester 3

Campus mode: Intensive over 3.5 days on the Burwood campus:  2016/2017 Dates to be confirmed.

Cloud (online): Learning experiences are via CloudDeakin

Content

The unit examines the theoretical and practical foundations of media relations from the perspective of the communication professions. The unit will overview traditional and new media and examine the relationships between communication professionals from a variety of backgrounds. The unit will foster applied media liaison and writing skills.

Assessment

Twitter profile assessment 25% (1000 words)

Media relations portfolio 30% (1200 words equivalent)

Reflective portfolio exercise 25% (1000 word equivalent)

On line quiz 20%

Unit Fee Information

If you are:

Domestic

  • in a Commonwealth Supported Place (CSP) - refer to Unit based calculation below.
  • an undergraduate full fee paying student - refer to Unit based calculation below.
  • postgraduate full fee paying students commenced before 2016 - refer to Unit based calculation below.
  • postgraduate full fee paying students commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

International

  • an undergraduate, postgraduate or Higher Degree by Research student commenced before 2016 - refer to Unit based calculation below.
  • an undergraduate, postgraduate or Higher Degree by Research student commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

Course based calculation

Your unit tuition fees are based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


Unit based calculation

Your tuition fees are calculated on the units you enrol in. This means your fees are based on the units you choose to study and not a fixed course price. The tuition fees for this unit are displayed in the table below:


Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1305$1305$2554$2760

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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