Return to previous page

ALR279 - Public Relations Management

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 2: Sharyn McDonald





Incompatible with:

ALC279, ALR479, ALR604

Contact hours:

Campus mode Burwood: 2 hour seminar plus access to an Echo recoding of the Geelong class 

Campus mode Geelong: 1 hour class  plus 2 hour seminar

Cloud (online): Learning experiences are via CloudDeakin


This unit makes considerable use of information technology.  It is recommended that students have access to computer facilities. Online teaching methods require internet access. 


The unit covers a systems approach to public relations planning, management by objectives including the development of measurable public relations objectives, the link between corporate marketing strategy and public relations issues, the role of research, budgeting and ethics in public relations management, managing the corporate identity the link between corporate marketing strategy and public relations issues and crisis management.


Assignment 50%

Presentation 20%

Exam 30%

Return to previous page