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ALR279 - Public Relations Management

Unit details

Year2017 unit information
Offering information:

Warrnambool students to contact Student Services for enrolment advice

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Warrnambool, Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Sharyn Mcdonald


One unit from: ALR103, ALR104, ALR276



Incompatible with:

ALC279, ALR479, ALR604

Contact hours:

Campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


This unit makes considerable use of information technology.  It is recommended that students have access to computer facilities. Online teaching methods require internet access. 


This unit examines how identities and reputations are formed, impacted and rebuilt with a focus on crisis communication and relationship management. Students are presented with the opportunity to critically explore a range of contemporary cases across a range of industries/sectors, including but not limited to, sport, tourism, entertainment, fashion and communications. A range of theories, tools and techniques will be introduced to help students effectively identify potential and emerging issues, monitor and manage communication, and conceptualise proactive and reactive strategies.


Assignment 50%

Presentation 20%

Exam 30%

Unit Fee Information

Unit fee information available soon

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