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ALR279 - Public Relations Practice and Event Management

Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value: 0.250
Unit chair:R Monaghan

ALR103 or ALR203



Incompatible with:

ALC279, ALR479, ALR604

Note: This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.


The unit covers a systems approach to public relations planning, management by objectives including the development of measurable public relations objectives, the link between corporate marketing strategy and public relations issues, the role of research, budgeting and ethics in public relations management, managing the corporate identity the link between corporate marketing strategy and public relations issues and crisis management.


First assignment equivalent to 4000 words 50%

Second assignment equivalent to 1000 words 20%

Final examination 30%

Unit Fee Information

Unit fee information available soon

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