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ALR279 - Public Relations Management

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.250
Unit chair:S Mackey
Prerequisite:

ALR103

Corequisite:

Nil

Incompatible with:

ALC279, ALR479, ALR604

Contact hours:

Campus mode Burwood: 2 hour seminar plus access to an Echo recoding of the Geelong class 

Campus mode Geelong: 1 hour class  plus 2 hour seminar

Cloud (online): Learning experiences are via CloudDeakin

Note:

This unit makes considerable use of information technology.  It is recommended that students have access to computer facilities. Online teaching methods require internet access. 

Content

The unit covers a systems approach to public relations planning, management by objectives including the development of measurable public relations objectives, the link between corporate marketing strategy and public relations issues, the role of research, budgeting and ethics in public relations management, managing the corporate identity the link between corporate marketing strategy and public relations issues and crisis management.

Assessment

Assignment 50%

Presentation 20%

Exam 30%

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon


2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


You can calculate the cost of each unit by using the following calculation:


Course fee x unit EFTSL value = unit price

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