ALR279 - Public Relations Management
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)|
Trimester 2: Sharyn McDonald
ALC279, ALR479, ALR604
Campus mode Burwood: 2 hour seminar plus access to an Echo recoding of the Geelong class
Campus mode Geelong: 1 hour class plus 2 hour seminar
Cloud (online): Learning experiences are via CloudDeakin
This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access.
The unit covers a systems approach to public relations planning, management by objectives including the development of measurable public relations objectives, the link between corporate marketing strategy and public relations issues, the role of research, budgeting and ethics in public relations management, managing the corporate identity the link between corporate marketing strategy and public relations issues and crisis management.