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Unit details

ALR300 - Public Relations Campaigns and Practice

Year2015 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):2
EFTSL value:0.250
Unit chair:B Kirby
Prerequisite:

ALR103 or ALR203,  and ALR279 

ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently.

Corequisite:

Nil

Incompatible with:

ALC300, ALC400, ALR400

Contact hours:

Campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

Note:

Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.

Assessment

Pitch Presentation 10% (800 word equivalent), Campaign Proposal 40% (3200 word equivalent), Exemplar Tactic/s with explanatory rationale 20% (1600 word equivalent), Exam 30%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$2566$2566$4958$5282

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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