ALR300 - Public Relations Campaigns and Practice
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)|
ALR103 or ALR203, and ALR279
ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently.
ALC300, ALC400, ALR400
Campus mode: 1 x 2 hour Seminar per week
Cloud (online): Learning experiences are via CloudDeakin
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.
Pitch Presentation 10% 800 word equivalent
Campaign Proposal 40% 3200 word equivalent
Exemplar Tactic/s with explanatory rationale 20% 1600 word equivalent