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ALR300 - Public Relations Campaigns and Practice

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):2
EFTSL value:0.250
Unit chair:

Bronwyn Kirby

Prerequisite:

ALR103 or ALR203,  and ALR279 

ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently.

Corequisite:

Nil

Incompatible with:

ALC300, ALC400, ALR400

Contact hours:

Campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

Content

The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.

Assessment

Pitch Presentation 10% 800 word equivalent

Campaign Proposal 40% 3200 word equivalent

Exemplar Tactic/s with explanatory rationale 20% 1600 word equivalent

Exam 30%

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