ALR300 - Public Relations Campaigns and Practice
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)|
|Unit chair:||B Kirby|
ALR103 or ALR203, and ALR279
ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently.
ALC300, ALC400, ALR400
Campus mode: 1 x 2 hour Seminar per week
Cloud (online): Learning experiences are via CloudDeakin
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.
Pitch Presentation 10% 800 word equivalent
Campaign Proposal 40% 3200 word equivalent
Exemplar Tactic/s with explanatory rationale 20% 1600 word equivalent
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.
You can calculate the cost of each unit by using the following calculation:
Course fee x unit EFTSL value = unit price