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ALR300 - Public Relations Campaigns and Practice

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):2
EFTSL value:0.250
Unit chair:B Kirby

ALR103 or ALR203,  and ALR279 

ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently.



Incompatible with:

ALC300, ALC400, ALR400

Contact hours:

Campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.


Pitch Presentation 10% 800 word equivalent

Campaign Proposal 40% 3200 word equivalent

Exemplar Tactic/s with explanatory rationale 20% 1600 word equivalent

Exam 30%

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.

You can calculate the cost of each unit by using the following calculation:

Course fee x unit EFTSL value = unit price

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