Future students

Course search


Unit details

Return to previous page

ALR310 - Marketing Communication

Enrolment modes:Trimester 2: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Unit chair:D Quinn-Allan




Incompatible with:

ALR410, ALR610, ALR710

Note: Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.


This unit examines the theories and models of Integrated Marketing Communication and how they inform promotional activities to support strategic brand building, market positioning and customer-relationship management. This unit develops theoretical knowledge and applied skills for promotional planning from research through to evaluation. Specifically students will learn how to conduct situation analyses, develop objectives, and identify target markets and audiences and market positioning. Drawing on these elements, students will then learn how to develop and write communication, creative, media and promotional strategies for a promotional plan. 


Promotional Planning, 800 word equivalent, 20%

The Promotional Plan, 2000 word equivalent, 50%

Examination, 2 hours, 30%

Unit Fee Information

Unit fee information available soon

Return to previous page

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007