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ALR311 - Communication Management in Asia

Unit details


2017 unit information

Enrolment modes:

Trimester 3: Study tour

Credit point(s):1
EFTSL value:0.125
Unit chair:

Mark Sheehan


Any  unit from the disciplines of public relations; media and communication or journalism or cognate areas and permission from unit chair to enrol


Please note that study tour units may not run each year. Enrolment is always subject to a selection process and approval by the Unit Chair as places are limited. Therefore students should always identify another unit as an alternative to a study tour unit when planning their course or major



Incompatible with:


Contact hours:

70 Hours (includes intensive and pre-departure)

This is a two week intensive overseas study tour. Face to face contact and lectures will be delivered in various settings and venues in Kuala Lumpur and Singapore - 70 hours


The unit is a study tour, and as such it is premised on the idea that taking students out of the classroom and putting them in real life situations makes them more motivated, allows them to see the relevance and meaning of public relations in action.  The intention, then, is not to replace traditional pedagogy, but to augment it. Much international content   revolves around case studies which focus on PR outcomes but does not stress the in-country or national difference in responding to communication management situations. This unit seeks to situate students in these scenarios while absorbing national standards of practice and scholarship of PR.


Essay and annotated bibliography 30%

Consultancy 30%

Presentation 40%

Unit Fee Information

Unit fee information available soon

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