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ALR383 - Lobbying, Advocacy and Public Opinion

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Deirdre Quinn Allan

Prerequisite:Any second level ALR unit


Incompatible with:

ALC381, ALR381, ALR481, ALR681

Contact hours:

Classes are scheduled in weeks 1, 2, 4, 6, 8, 10 and 11.

Campus mode: 1 x 1 hour Class per week, 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


Students in this unit should have access to a computer linked to the internet and should be able to load software from Deakin's Software Library.


‘The public interest’ which is sometimes quoted in professional codes of public relations is a cliché and a myth. In fact the civil society which we live in is an amalgam of competing interests. Public relations operates in this contested arena as the ethical communication which advocates particular views and particular resource allocation. Professional public relations people and legitimate community campaigners lobby and direct information in a way which is compatible with public opinion, with the political system, and with notions of democracy.


Essay 1600 words 40%

Closed book exam, 2 hour duration, 40%

Specified participation in unit ‘wiki’ 20%

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