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ALR383 - Lobbying, Advocacy and Public Opinion

Unit details

Year2017 unit information
Offering information:

Warrnambool students to contact Student Services for enrolment advice

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Warrnambool, Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Deirdre Quinn Allan

Prerequisite:Any second level ALR unit


Incompatible with:

ALC381, ALR381, ALR481, ALR681

Contact hours:

Burwood (Melbourne), Waurn Ponds (Geelong): 1 x 1 hour Class per week, 1 x 2 hour Seminar per week

Warrnambool: 1 x 2 hour Seminar

Cloud (online): Learning experiences are via CloudDeakin


Students in this unit should have access to a computer linked to the internet and should be able to load software from Deakin's Software Library


The public interest which is sometimes quoted in professional codes of public relations practice and conduct is a cliché and a myth; in fact the civil society in which we live is an amalgam of competing interests. It is within this contested arena that public affairs practitioners operate in order to advocate for particular institutional views and resource allocations in the battle for favourable policy outcomes.  So this unit examines the ways in which public relations and communication professionals working within third sector, business and government sector organisations seek to communicate via lobbying and campaigning in order influence public opinion and government policy.


Written assignment, 1600 words, 40%

Lobbying project, 1200 word equivalent, 30%

Closed book exam, 2 hour duration, 30%

Unit Fee Information

Unit fee information available soon

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