Return to previous page

ALR383 - Lobbying, Advocacy and Public Opinion

Unit details

Year2016 unit information
Offering information:

Warrnambool students to contact Student Services for enrolment advice

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Warrnambool, Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Deirdre Quinn Allan

Prerequisite:Any second level ALR unit
Corequisite:

Nil

Incompatible with:

ALC381, ALR381, ALR481, ALR681

Contact hours:

Burwood (Melbourne), Waurn Ponds (Geelong): 1 x 1 hour Class per week, 1 x 2 hour Seminar per week

Warrnambool: 1 x 2 hour Seminar

Cloud (online): Learning experiences are via CloudDeakin

Note:

Students in this unit should have access to a computer linked to the internet and should be able to load software from Deakin's Software Library.

Content

‘The public interest’ which is sometimes quoted in professional codes of public relations is a cliché and a myth. In fact the civil society which we live in is an amalgam of competing interests. Public relations operates in this contested arena as the ethical communication which advocates particular views and particular resource allocation. Professional public relations people and legitimate community campaigners lobby and direct information in a way which is compatible with public opinion, with the political system, and with notions of democracy.

Assessment

Essay 1600 words 40%

Closed book exam, 2 hour duration, 40%

Specified participation in unit ‘wiki’ 20%

Unit Fee Information

If you are:

Domestic

  • in a Commonwealth Supported Place (CSP) - refer to Unit based calculation below.
  • an undergraduate full fee paying student - refer to Unit based calculation below.
  • postgraduate full fee paying students commenced before 2016 - refer to Unit based calculation below.
  • postgraduate full fee paying students commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

International

  • an undergraduate, postgraduate or Higher Degree by Research student commenced before 2016 - refer to Unit based calculation below.
  • an undergraduate, postgraduate or Higher Degree by Research student commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

Course based calculation

Your unit tuition fees are based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


Unit based calculation

Your tuition fees are calculated on the units you enrol in. This means your fees are based on the units you choose to study and not a fixed course price. The tuition fees for this unit are displayed in the table below:


Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1305$1305$2554$2760

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

Return to previous page