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Unit details

ALR383 - Lobbying, Advocacy and Public Opinion

Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:S Mackey
Prerequisite:Any second level ALR unit


Incompatible with:

ALC381, ALR381, ALR481, ALR681

Contact hours:

Classes are scheduled in weeks 1, 2, 4, 6, 8, 10 and 11.


Students in this unit should have access to a computer linked to the internet and should be able to load software from Deakin's Software Library.
Note: Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.


Government Relations and Issues management are two distinct but often interconnected areas of public relations activity. They are both about political and policy advocacy. We are using 'political' here with a small 'p'. We are not talking about party politics. This unit is about how rules and resources are contested, allocated and organised in a society. Public relations people and community campaigners lobby and direct information within the political system and the associated media to audiences, in ways which are appropriate in a democracy. The aim is to protect and further the interests of organisations, individuals and communities.


Essay 1500-1700 words 50%

Closed book exam, 2 hour duration, 30%

Specified participation in unit ‘wiki’ 20%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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