ALR383 - Lobbying, Advocacy and Public Opinion
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Warrnambool, Waurn Ponds (Geelong), Cloud (online)|
|Unit chair:||S Mackey|
|Prerequisite:||Any second level ALR unit|
ALC381, ALR381, ALR481, ALR681
Classes are scheduled in weeks 1, 2, 4, 6, 8, 10 and 11.
Students in this unit should have access to a computer linked to the internet and should be able to load software from Deakin's Software Library.
Government Relations and Issues management are two distinct but often interconnected areas of public relations activity. They are both about political and policy advocacy. We are using 'political' here with a small 'p'. We are not talking about party politics. This unit is about how rules and resources are contested, allocated and organised in a society. Public relations people and community campaigners lobby and direct information within the political system and the associated media to audiences, in ways which are appropriate in a democracy. The aim is to protect and further the interests of organisations, individuals and communities.
Essay 1500-1700 words 50%
Closed book exam, 2 hour duration, 30%
Specified participation in unit ‘wiki’ 20%
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.