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ALR700 - Public Relations Campaigns

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Bronwyn Kirby

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALR600

Contact hours:

1 x 2 hour Seminar per week

Content

Public relations campaigns are the planned and structured efforts to influence the behaviour, beliefs or attitudes of identified target publics. This unit is designed to apply and extend the knowledge of the public relations campaign, a key component of public relations practice. Students will examine the theories and models which work behind major campaigns and critically analyse existing campaigns.

Assessment

Essay 2000 words 40%

Project equivalent 3000 words 60%

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