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ALR701 - Public Relations Writing and Tactics

Unit details

Year2017 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Ross Monaghan

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with: ALR601
Contact hours:

1 x 2 hour Seminar per week

Content

Students learn to write by writing and rewriting. The unit blends the strategic with the practical in a range of public relations writing tasks including media releases, newsletters and speeches and web-writing. While strategic planning and thinking is a major component, creativity in developing and implementing communication solutions to PR problems is encouraged.

Assessment

Planning and writing, 50%, 2500 words

Folio of written tactics, 50%, 2500 words

Unit Fee Information

Unit fee information available soon

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