ALR704 - Reputation Management: Crisis, Risk and Responsibility
|Year||2016 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Campus mode: 1 x 2 hour Seminar per week
Cloud (online): Learning experiences are via CloudDeakin
Crisis, issue, and, reputation management can impact all sectors and industries. The growth of global technology and social media see reputations altered at a rapid pace and issues amplified to reach global audiences. This unit will focus on managing evolving stakeholder expectations whilst dealing with anticipated or unexpected events. Students are presented with the opportunity to critically explore contemporary cases involving celebrities, global organisations and public figures. A range of tools and techniques, including social responsibility, ethical behaviour, proactive and reactive strategies will be introduced to help prepare students to manage this challenging field.
Essay (2000 words) 40%;
Case analysis (3000 words equivalent) 60%