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ALR715 - New Ventures in Creative Enterprise

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Unit chair:P Van Der Werf




Incompatible with:


Note: Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.


This unit aims to assist the student in preparing for a transformed twenty first century work environment - with focus on entrepreneurship and individual skills analysis, creative business problem solving and research into current theory on creative/cultural industry context. This includes an overview of marketing, organisational and financial planning, with a focus on development of business pitch presentations and personal strategic capability.


On completion of the unit students should be able to:


  • create their own market strategies for their career and their business
  • develop a business planning framework
  • demonstrate communication skills in areas of self-management of career, negotiation and liaison, networking
  • research creative industry sector issues
  • develop strategic approaches to new enterprise communication and commercialisation
  • implement and extend new communications technology practices.


Industry Research Profile 20%

Pitch Presentation 30%

Research essay - issues related to strategic creative business development 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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