Unit details
ALR715 - New Ventures in Creative Enterprise
| Offered at: | (B, X) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 |
| EFTSL value: | 0.125 |
| Unit chair: | K Le Rossignol |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
This unit aims to assist the student in preparing for a transformed twenty first century work environment - with focus on entrepreneurship and individual skills analysis, creative business problem solving and research into current theory on creative/cultural industry context. This includes an overview of marketing, organisational and financial planning, with a focus on development of business pitch presentations and personal strategic capability.
On completion of the unit students should be able to:
- create their own market strategies for their career and their business
- develop a business planning framework
- demonstrate communication skills in areas of self-management of career, negotiation and liaison, networking
- research creative industry sector issues
- develop strategic approaches to new enterprise communication and commercialisation
- implement and extend new communications technology practices.
Assessment
Industry Research Profile 20%
Pitch Presentation 30%
Research essay - issues related to strategic creative business development 50%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1224 | $1224 | $2152 | $2719 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
