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Unit details

ALR718 - Public Relations, Activism and Social Change

Year2015 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:K Demetrious
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Content

This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. Drawing on a number of activist case studies, the unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives.

Assessment

Written Assignment, 30%, 1500 words

Written Assignment, 50%, 2500 words

Presentation (digital or oral), 20%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$769$769$2615$3083

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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