ALR718 - Public Relations, Activism and Social Change
|Year||2015 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
|Unit chair:||K Demetrious|
This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. Drawing on a number of activist case studies, the unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives.
Written Assignment, 30%, 1500 words
Written Assignment, 50%, 2500 words
Presentation (digital or oral), 20%
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.