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ALR731 - Public Relations Theory and Practice

Unit details

Year2015 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 3: Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Sharyn McDonald

Trimester 3: Mark Sheehan





Incompatible with:



This unit will be taught as a social science with both an academic and a professional emphasis. It will provide a comprehensive conceptual framework that demonstrates how public relations practitioners work. It covers the role of the public relations practitioner, the public relations process from research and planning to implementation and evaluation, and the application of public relations in a range of circumstances from sports and cultural organisations to corporations.


Two assignments totalling 3000 words 60%, Case study 2000 words 40%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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