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ALR733 - Advertising Theory and Practice

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Unit chair:D Quinn-Allan
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Note: Online teaching methods require internet access. You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

This unit will provide students with a theoretical foundation for exploring and understanding:

  • Advertising practice

  • The role of advertising as a persuasive communication technique to achieve business objectives

  • The consequent economic, social and cultural impact that advertising has on society

Assessment

Advertising Analysis, 2500 words 50%

Advertising practice: review and analysis, 2500 words, 50%

Unit Fee Information

Unit fee information available soon

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8th June 2007