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ALR733 - Advertising Theory and Practice

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Deirdre Quinn-Allan

Trimester 3: Deirdre Quinn-Allan

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

Trimester 1

Campus mode: 1 x 2 hour seminar per week

Cloud (Online):  Learning experiences are via CloudDeakin

 

Trimester 3

Campus mode: Intensive over 4 days on the Burwood campus in weeks 1, 4, 7, 10

Cloud (online): Learning experiences are via CloudDeakin

Content

Advertising is a dynamic form of marketing communication that is both complex and evolving. This unit will examine advertising from a range of theoretical and applied perspectives to understand its role as a persuasive communication technique. The unit also situates advertising in the context of global, economic, regulatory and cultural perspectives which shape advertising practices and how advertising is perceived and understood by various audiences (target and non-target). The unit begins with a focus on the broader role of advertising in society and then examines more practical aspects of advertising planning and execution within the context of Integrated Marketing Communication. 

Assessment

Advertising Analysis, 2500 word equivalent 50%

Advertising practice: review and analysis, 2500 word equivalent, 50%

Unit Fee Information

If you are:

Domestic

  • in a Commonwealth Supported Place (CSP) - refer to Unit based calculation below.
  • an undergraduate full fee paying student - refer to Unit based calculation below.
  • postgraduate full fee paying students commenced before 2016 - refer to Unit based calculation below.
  • postgraduate full fee paying students commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

International

  • an undergraduate, postgraduate or Higher Degree by Research student commenced before 2016 - refer to Unit based calculation below.
  • an undergraduate, postgraduate or Higher Degree by Research student commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

Course based calculation

Your unit tuition fees are based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


Unit based calculation

Your tuition fees are calculated on the units you enrol in. This means your fees are based on the units you choose to study and not a fixed course price. The tuition fees for this unit are displayed in the table below:


Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$782$782$2694$3222

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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