Unit details
ALR733 - Advertising Theory and Practice
| Offered at: | (B, X) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 |
| EFTSL value: | 0.125 |
| Unit chair: | D Quinn-Allan |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
This unit will provide students with a theoretical foundation for exploring and understanding:
- Advertising practice
- The role of advertising as a persuasive communication technique to achieve business objectives
- The consequent economic, social and cultural impact that advertising has on society
Assessment
Advertising Analysis, 2500 words 50%
Advertising practice: review and analysis, 2500 words, 50%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1224 | $1224 | $2152 | $2719 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
Find Deakin on:
8th June 2007