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Unit details

ASC346 - Sociology of the Media and Popular Culture

Year2015 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:K Lane
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ASC246, ASC446

Contact hours:

Campus: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week.

Cloud (online): Learning experiences are via CloudDeakin.

Content

Employing a variety of theoretical perspectives, the unit analyses the social, cultural, economic and political features of mass media. These paradigms are approached from a specifically sociological perspective covering various aspects of the media industries, texts, audiences and newer technologies. Topics include:

  • Is the media just 'big business'?
  • Can the media influence people's attitudes and behaviour?
  • Do advertisements work?
  • Is the news factual?
  • Why are soap operas so popular?
  • Has the media enhanced citizenship and democracy?
  • Will the Internet be a liberating technology?

Assessment

Campus mode: One essay 2000 words 40%, seminar performance 20%, examination 40%.
Cloud (online): One essay 2000 words 40%, online test 20%, examination 40%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$769$769$2338$2516

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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